Margin by SKU & channel
True contribution margin after COGS, fees, shipping and ad spend — product by product, channel by channel.
Industry · eCommerce
A fractional CFO for eCommerce that actually profits.
Thin margins, cash tied up in inventory, and channels that look busy but bleed money. I find the real margin by SKU and channel — and turn revenue into profit you keep.
- True contribution margin
- Cash freed up
The problem
Top-line up, bank account flat.
Revenue is growing but the cash is not — it is stuck in inventory, eaten by shipping and discounts, or lost on channels and SKUs you cannot see clearly. Scale without margin just scales the problem.
What I help with
Real margin, real cash.
Inventory & cash
Buy the right stock at the right time so cash is not trapped on the shelf.
Pricing & forecasting
Pricing that protects margin and a forecast that plans for seasonality and ad spend.
How it works
Live and useful within 30 days.
01
Discovery call
Understand your brand, channels and goals.
02
Margin deep-dive
Find true profit by SKU and channel.
03
30-day plan
A cash, inventory and margin action plan.
04
Ongoing partnership
A CFO steering profit as you grow.
Questions
eCommerce finance, answered.
Yes — I pull channel, fee and COGS data together to get to true contribution margin, which dashboards alone rarely show.
Absolutely. Tying ROAS to real contribution margin is exactly where many DTC brands discover they are growing unprofitably.
Let us make your brand genuinely profitable.
Book a free discovery call and we will find where your real margin is hiding.